When the league switched to Nike in 2012, the Steelers again stood pat on their uniforms, although they did replace their throwback design.īecause of the team's unofficial policy of always wearing their black jerseys in home games, the team gained some notoriety when, as the designated 'home' team for Super Bowl XL, the team elected to wear their white jerseys, becoming just the third NFL team to elect to wear white as the 'home' team in the Super Bowl (Denver would later elect to wear white as the home team in Super Bowl 50 and New England would elect to wear white as the home team in Super Bowl LII). (The Buffalo Bills and Seattle Seahawks redesigned their uniforms for 2002 anyway.) Aside from introducing throwbacks in 2007, the Steelers did not made any changes to their uniforms during Reebok's time as the NFL's uniform supplier. Eventually, Reebok rescinded its proposal due to several owners protesting after taking Rooney's lead.

Dan Rooney, one of the league's most influential owners, stated several times in public that the Steelers would NOT be changing their uniforms despite Reebok stating otherwise.

When Reebok signed a contract to become the exclusive uniform supplier to the NFL in 2000 (replacing Nike, whom the Steelers had from 1997-2000, and had Starter before Nike) Reebok had announced that all NFL teams would be changing their uniforms for the 2002 NFL season, when Reebok's contract took effect. The Steelers are often praised and recognized with their uniforms due to their traditional style while other teams such as the Arizona Cardinals, Atlanta Falcons, Denver Broncos and Minnesota Vikings have introduced more radical uniforms in recent years.

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